In 2017 we started a merchandising program with the objective to cover by the Top 2,000 retail stores of the USA where you cand find our products on May 2020 we are covering already about 1,500 RS (75% Progress)
Top 2,000
80%
75% Progress
75%
We consider an essential part in the development of products and brands an efficient Merchandising program to promote and enhance the visibility of products and their rotation. As of 2020, we integrate FocusData as an essential tool to improve the efficiency of our merchandisers and have a better analysis of the field information obtained from said program.